TO EAT IS HUMAN. TO EAT HEALTHY IS DIVINE.

Casarea, a luxurious vegan restaurant opening its doors in Los Angeles, needed a contemporary logo for their brand. I sat down with the owner and we discussed their target audience, the brands core values, and the overall atmosphere in the establishment, so I was able to properly asses what kind of vibe the restaurant was looking for. I came up with a few logo options, each one highlighting different positive aspects of the brand. The company ultimately chose a minimalistic, modern, script. We experimented with a few different color themes until we agreed that minty green promotes a professional yet fresh and nutritious appearance.